Double Your Sales With This Technique

Double Your Sales with Back-end Products

Okay! So your web site is up and running... You've automated the whole sales process from start to finish... the sales are steadily pouring in... and the balance of your bank account is continuing to rise! Good for you!

But now what? Well, you could either take a vacation on some tropical island in the South Pacific... or you could start looking for ways to give your sales an extra boost.

First off, before I get into the good stuff, I want to make sure that we are all on the same page. You have a merchant account, right? If you don't, you need to stop reading this article right now and take action! The technique that I am about to reveal depends on you being able to accommodate the impulse buyer by accepting credit cards online.

Being able to accept credit cards online is critical... I just can't stress this enough. By accepting credit card payments online, you can expect to experience a dramatic increase in sales... by as much as 300%!

With that said, lets move on to backend products. It is a technique that is thoroughly covered in the Internet Marketing Secrets course.

However, for those of you who are unfamiliar with the concept, backend products are products that you sell to your customers after you make the initial sale. It is an explosive sales technique because, as statistics have shown, 28% to 36% of people who have bought something from you in the past will buy again if you have something similar to offer.

This means that your current client base is a GOLD MINE just waiting to be taken advantage of! Sounds great, right? Well, that's because it is!

But I think it's time to let you in on a little secret. There is another technique... a concept similar to the backend product... that is even more powerful! This technique will make 40% -- or more -- of your customers instantly buy something else after only a few short hours of work... and with no additional costs!

Curious? I bet you are! I've decided to let the cat out of the bag because I realized that this is the kind of information that ALL of my customers and subscribers should be using!

So here it is! The ultimate up-sell!

It is a technique that is based on the same principle as the backend product:
When a person trusts you and likes your product or service enough to buy from you once, they like you enough to buy from you again and again. However, there is one key difference between an up-sell and a backend. When you backend your original product or service, there is usually a waiting period between the initial sale and the second offer. When you up-sell, you catch your customers when they are at their most receptive by making the second offer immediately!

How can you do this? It's easy! By programming a pop-up window to appear each time someone fills out your order form and presses the submit button! In this window, you present your customers with another product... even another two or three products! Because the window opens with a confirmation of the original order and a nice thank-you, the ad is not considered intrusive by the customer.

The customer has just purchased from you. Their credit card is out. They trusted you enough to buy from you once. Now is a great time to make a second offer! The customer is open to suggestions you have about other products or services that may be of interest to them.

What can you offer as an up-sell? Virtually anything! Sell books, videos, newsletter subscriptions, more of the same product at a discount, a complementary product... whatever! If you don't have another product of your own, join an Affiliate Program that complements your business and begin selling their product for a commission. In fact, believe it or not, your competitors are probably the best place to start looking for an up-sell product or service!

Ideally, you want to offer products or services that are related to the original sale. But remember, variety works too as long as you are sure that your offer will appeal to your target market.

If you are looking for a simple way to give your sales an instant boost, then take a few hours out of your day and start utilizing this explosive technique. Once you have your system up and automated, it's easy money! You just sit back, and let the relationship you have established with your customers work for you a second, third, or even a fourth time!

Until next time... to Your Cyber Success!
~Your Cyber Coach