How to Pick the Right Product to Sell

Picking the Right Product

The key ingredient for creating and growing a successful online business is very, very simple…

Sell what people WANT to buy.

Don't find a product and then try to find a market to sell that product to. Instead, find a market that needs a product and then create a product or service to fill that need. This is your key to a successful product or service. I see too many people who think they have come up with the "ultimate product", or so they say. Well, it may be the "ultimate product" to sell, but if you can't target the market that wants to buy it, you are out of business. When I try to explain to them that they can't target the market online, they don't understand.

Luckily for us though, the beauty of the Internet is that it is built on pretargeted markets. What that means is that certain interest groups "hang out" in certain areas of the Internet. For example, you will find skiers at skiing email discussion lists, skiing newsgroups, skiing ezines, skiing related websites, etc. The point is, it is easy to find skiers online (your pretargeted market), if you are selling a product or service for skiiers.

In direct mail, magazine advertising, etc. you pay large sums of money to get a targeted market… on the Internet you can reach this targeted market for very little cost. But if you have a product or service that has a target market that is hard to find online, you will have trouble selling your product online no matter what you do.

Another major factor that you should consider is whether or not your target market can afford what you are selling them. For instance, if you are trying to sell a $200 credit repair kit to people with bad credit, you have a problem.

Do you realize that what I have just given you is the… KEY TO SUCCESS?!

It's simple, just find a market that is easy to reach and then find a need in that market that you can fill.

This is the easiest way to success and almost EVERYONE OVERLOOKS IT!

Think about it, why do diet Infomercials work… why does exercise equipment sell… because people want to be thin! They don't "need" to be thin, they "want" to be thin. People want these "solutions" to their problems and they buy them… plain and simple.

By the way, I am not suggesting you sell a diet product or health equipment, I just wanted to give a good example. Also, if you want more examples and more information on picking the right product, you should check out our "Internet Marketing Secrets" course if you haven't already, as it will provide you the help you need to get off the ground and get you making money, even if you don't have a product to sell!

Until next time... to Your Cyber Success!

~Your Cyber Coach