How to Increase Your Sales Conversion Ratios

Increase Your Sales Converion Ratios

It is an absolute MUST to create sales material for your products at your websites and for other online marketing ventures. You need a really good description that can get people interested and excited about the product, including information on how the product or service came to be and all the benefits of getting it. You have to get people excited about your products and show them the benefits of owning the product. If you don't do this, you will be out of business before you even start.

Some people think "I'll keep it short and just put up a couple of bullets or short sentences just to get them interested, because people won't read long copy." That's totally incorrect. It's wrong, wrong, wrong!

People DO read long copy, and they DO read long letters.

If you have something interesting to say, and something that will solve a problem they have... something that is of benefit to them, they will read whatever you have to say for as long as it goes. There is only one catch. Letters can never be too long, they can only be too boring. As soon as your letter gets boring, it is too long. So as long as there's something interesting to say, as long as you have a benefit to give them, something they can get excited about... as long as you have a story to tell, the letter is never, ever too long.

Don't get caught up in the thought that you can sell your product with a one line sentence. You need to sell it. To sell it you need to show benefits to your potential customer. And to show the benefits you probably need more than one line. Talk about their hot buttons and show them why they should have that product. Why it's a great value, why it's a great price.

The idea is to create value. People buy value. If they think it is going to solve one of their problems and it's worth $500 to them and your product only costs $50, do you think they are going to buy it? They are absolutely going to buy it! You have to create a perceived value so that they feel the product is worth the money to them, no matter what you are selling.

Here are a few other things you can do:

• Use lots of bullets
• Create lots and lots of value and benefits for the product
• Use lots of success stories telling about the results that have been obtained from using your product or service
• Use testimonials
• Have a powerful opening
• Create a great closing
• Offer a guarantee
• Answer the most commonly asked questions
• Overcome the most common objections
• Paint a picture or show the results customers can or will obtain by using your product or service.

All these things are covered in the Internet Marketing Secrets course. The bottom line is don't just rely on short one line descriptions for each of your products and think that this is what will sell it... It won't. People won't buy it - they need to be sold on a product or service. So it's very important that you do this, otherwise you are destined for failure.


Until next time... to Your Cyber Success!

~Your Cyber Coach