Internet Marketing Secrets (Part 3)

Internet Marketing Secrets

Okay, now here is some news I know you really wanted to hear! Ready?

Your job of testing never ends!

Yes, you read it right! Your job of testing never ends! There is almost always something you can improve on. You could have a winning ad for years ... and then one day a new generation of buyers could appear and change everything. That winning ad no longer pulls like it used to. So test again! Test and learn what appeals to your new audience.

The good news is, as long as you are testing and experimenting with different marketing techniques and strategies, your sales will increase! Remind yourself of this important point if you ever start to feel that testing is too much work!

Okay, now that you know WHAT to test, HOW do you keep track of which classified ads, banner ads, links, search engines, etc. are pulling the sales?

It’s not as hard as you might think. In fact, there is a very simple way that you can track most everything!

If you have a web site, a good site statistics program is a must. It will allow you to track:

- Where your traffic is coming from
- What pages visitors are looking at
- What page the majority of your traffic is entering on
- What page the majority of your traffic is leaving on
- How long they are staying
… and much more!

If you are running classified ads, banner ads, or a serious linking campaign, you will want to track these kinds of statistics. But how? How will you know how many people visited your site as a result of a classified ad?

Can you track the number of visitors that are generated by each individual ad? You bet!

You would...

1) Use a different URL in each ad. These "mirror entry" pages would bring visitors to the same page.
2) Then you would use a web site statistics program to track the amount of traffic and sales each ad pulled.

You could easily use this strategy to track the results of the same ad placed in a variety of e-zines to see which e-zine generated the most sales. Or you could run four different ads in the same e-zine to determine which copy pulls better.

You could also code the URL for use in e-mail promotions in your own newsletter. This way, you could track any sign-ups that come in, knowing which ad they came from.

Your site statistics can tell you:

1) Exactly how many people arrived at any given page.
2) How many of those people signed up for your newsletter, bought your product… requested more information, etc.

This means that you can keep track of exactly where your customers and subscribers are coming from, and which ads produce the best results!

If you are using our AssocTRAC software to run your Affiliate program, then you may already be aware that it is the ultimate ad-tracking software. You can track banner ads, text links, buttons, or any type of advertising you pay for.

By assigning an associate number to an ad, you can track exactly where your visitors are coming from and how many sales are generated by individual ads. This is really important because you’ll want to know which ads are earning big profits and which are wasting your money.

If you advertise through classified ads, banner ads, buttons, links, etc… then this software may be worth the price just for its tracking capabilities!

Once you know the number of buyers and subscribers each ad produces, you will be able to make better decisions about where you are spending your advertising dollars.

And don't forget to check out Internet Marketing Secrets for more great ideas to get you started or to increase your profits for your existing business.

Until next time... to your cyber success!

~Your Cyber Coach