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Double Your Sales With This Technique

Double Your Sales with Back-end Products

Okay! So your web site is up and running... You've automated the whole sales process from start to finish... the sales are steadily pouring in... and the balance of your bank account is continuing to rise! Good for you!

But now what? Well, you could either take a vacation on some tropical island in the South Pacific... or you could start looking for ways to give your sales an extra boost.

First off, before I get into the good stuff, I want to make sure that we are all on the same page. You have a merchant account, right? If you don't, you need to stop reading this article right now and take action! The technique that I am about to reveal depends on you being able to accommodate the impulse buyer by accepting credit cards online.

Being able to accept credit cards online is critical... I just can't stress this enough. By accepting credit card payments online, you can expect to experience a dramatic increase in sales... by as much as 300%!

With that said, lets move on to backend products. It is a technique that is thoroughly covered in the Internet Marketing Secrets course.

However, for those of you who are unfamiliar with the concept, backend products are products that you sell to your customers after you make the initial sale. It is an explosive sales technique because, as statistics have shown, 28% to 36% of people who have bought something from you in the past will buy again if you have something similar to offer.

This means that your current client base is a GOLD MINE just waiting to be taken advantage of! Sounds great, right? Well, that's because it is!

But I think it's time to let you in on a little secret. There is another technique... a concept similar to the backend product... that is even more powerful! This technique will make 40% -- or more -- of your customers instantly buy something else after only a few short hours of work... and with no additional costs!

Curious? I bet you are! I've decided to let the cat out of the bag because I realized that this is the kind of information that ALL of my customers and subscribers should be using!

So here it is! The ultimate up-sell!

It is a technique that is based on the same principle as the backend product:
When a person trusts you and likes your product or service enough to buy from you once, they like you enough to buy from you again and again. However, there is one key difference between an up-sell and a backend. When you backend your original product or service, there is usually a waiting period between the initial sale and the second offer. When you up-sell, you catch your customers when they are at their most receptive by making the second offer immediately!

How can you do this? It's easy! By programming a pop-up window to appear each time someone fills out your order form and presses the submit button! In this window, you present your customers with another product... even another two or three products! Because the window opens with a confirmation of the original order and a nice thank-you, the ad is not considered intrusive by the customer.

The customer has just purchased from you. Their credit card is out. They trusted you enough to buy from you once. Now is a great time to make a second offer! The customer is open to suggestions you have about other products or services that may be of interest to them.

What can you offer as an up-sell? Virtually anything! Sell books, videos, newsletter subscriptions, more of the same product at a discount, a complementary product... whatever! If you don't have another product of your own, join an Affiliate Program that complements your business and begin selling their product for a commission. In fact, believe it or not, your competitors are probably the best place to start looking for an up-sell product or service!

Ideally, you want to offer products or services that are related to the original sale. But remember, variety works too as long as you are sure that your offer will appeal to your target market.

If you are looking for a simple way to give your sales an instant boost, then take a few hours out of your day and start utilizing this explosive technique. Once you have your system up and automated, it's easy money! You just sit back, and let the relationship you have established with your customers work for you a second, third, or even a fourth time!

Until next time... to Your Cyber Success!
~Your Cyber Coach

Profitable Marketing Promotions

Promotions That Bring Profits

It can take up to a couple of months to begin getting substantial amounts of reciprocal links from other related sites and to get good placement on search engines, make these your first priorities. I am telling you this so you can get an idea of what order things are best done in.

Once you have submitted your site to the search engines and started to communicate with other sites to get reciprocal links, you want to focus your time on email discussion lists, ezines, newsgroups, Bulletin Board Classified ads, mailing lists and commercial online services to get immediate cash flow. These are "instant" marketing tools that will literally generate income in a matter of days allowing you to test ads, slogans, salesletters, and your website design to get a winning combination before you really start to get traffic from reciprocal links and search engine listings.

These "instant" marketing tools, will bring you a lot of contacts who want to do joint ventures with your product (or your company). While we are talking about joint ventures, you should always be thinking about who you could contact to do joint ventures with (this can be critically important and it can really skyrocket your profits). But you have to have a proven winning sales strategy before you do this or you are wasting your time. Be patient. It will not happen overnight, but when it does happen, it happens very, very fast!

You will find that as time goes on, other sites in your industry will put links to yours without you even knowing (assuming they find something valuable worth linking to). As you grow, you will get email from people wanting to exchange links with you, and others who might want to distribute your product in mass quantities. You will be surprised who contacts you once you are well known, but realize that this takes time and nothing but time. There is no way to make this part of your campaign go faster than what I am telling you here. You will soon find out that when your online business starts to take off you may not be able to keep up with the pace. That's why you must plan from the beginning.

Let's just touch on the potential here... If you have a good "front-end" product(your main product), as your business starts to grow, you can be implementing your "back-end product" (products you sell after the client has bought the first product from you) as this is where the real money is!

We will talk more about back-end products in another blog as I want to devote more time to it.

Until next time... to Your Cyber Success!

~Your Cyber Coach

Keywords Can Put You At The Top With Google

Keyword Search with Wordtracker


Without a doubt, purchasing traffic from the pay-per-click search engines is one of the most profitable, most effective ways to drive targeted traffic to your web site.

Google AdWords is the pay-per-click side of the search engine giant we all know as Google. An ad placed with Google AdWords shows up in a colored box on the right side of the Google search results page, combining free (editorial) content with paid advertising. It's another form of pay-per-click advertising that, done right, has proven to effectively generate traffic.

To maximize the performance of your ad, make sure to...

1. Choose the keywords you bid on very carefully. Try to choose keywords that are frequently searched by your target market but that are not being bid on by as many of your competitors.

2. Write an effective ad.

3. Monitor your bid position. Whenever possible, make sure you rank in the top 3 listings as this will get your ad the highest exposure.

4. Track your results and make adjustments and improvements based on what you learn.

Back to keywords -- let's take a step back and talk about the process of choosing them in the first place...

Both Overture and Google AdWords supply tools to help you determine which keywords would be best for you to use. However, Overture provides a much more extensive and useful range of tools.

Google's "AdWords Keyword Suggestion Tool" does give you a list of synonyms and similar phrases for your keyword. However, Overture's "Search Term Suggestion Tool," gives a list of 99 related terms, PLUS how many times each of those terms has been searched in the last month. Flip over to the "View Bids" tool to determine how much is being bid on these terms, and your bidding strategy is underway.

But if you want to get a good pay-per-click listing on Google, there's no reason why you can't use Overture to get a feel for which terms are most searched, and which are available at low cost (you can do this for free and without committing to anything with Overture), then use these terms to create your ad in Google AdWords Select.

Or, better yet, use the more comprehensive tools offered by Wordtracker -- the free version will give you search numbers and bidding amounts from AltaVista, while the paid version compiles results from the top 24 search engines, directories, and pay-per-click engines, including Google. This is the best way to find those overlooked keywords and misspellings that your competition hasn't noticed... and that you can capitalize on at a very low cost.

Learning the search engine game is a trying and time-consuming lesson, and a start-up e-business may not have the time or the resources to undertake the arduous task of getting a good ranking. But if you can choose your keywords carefully and find the most attractive bid amounts available, you can bid your way to the top of the search results pages without blowing your budget.

Until next time... to your cyber success!

~Your Cyber Coach